Press conference

To conduct a press conference first decide what you have to convey to the media, such as an important announcement, clarification or news. Then choose a quiet and convenient place where journalists can come such as a conference room or hall. Then invite the journalists ahead of time and prepare a short press release that contains your message in clear and simple words.
On the day of the press conference, prepare the venue well with microphones, cameras and seating arrangements. The speaker should speak briefly and clearly then answer journalists' questions. Finally, thank the media and if possible, distribute a press release or other informational material.

Press conference
Introduction to Mass Communication: Media Literacy and Culture” by Stanley J. Bara
"Press conferences are planned media events where individuals or organizations make announcements, provide information, and interact with journalists by answering their questions."

Importance of a press conference
A press conference is a means by which organizations, governments or personalities convey their message directly to the public through the media. It is an effective means of transparency, information dissemination and public communication.

Golden rules of reporting a press conference
Preparation:
Research the topic before the press conference.
Keep an eye on the previous activities of the speaking personality or organization.
Have possible questions in mind.
Monitoring:
Present on time:
The press conference starts on time, don't be late.
Watching the recording or live stream.
Record video/audio to catch the right words.
Writing Notes:
Write short but clear points such as: important announcements, figures, and specific sentences.
Separate unnecessary things: (Write only the content that is important to the reader)

Structure of the Report
Headline:
Short, effective and highlights the main point.
Example:
Prime Minister's announcement to reduce inflation
Introductory paragraph:
It is important to answer "who, what, when, where, why"
Example:
In a press conference held in Islamabad, the Prime Minister said that the government is taking new steps to control inflation.
Details (Body):
Important statements, questions and answers, figures, sequence of events.
Quotes:
Clarify the important sentences within " ".
Example:
"We are working day and night to provide relief to the people", Prime Minister.
Background (Optional):
The history or importance of the issue.
Conclusion:
What is going to happen next?
The reaction of the public or institutions.

good reporting
Impartiality: Do not include your opinions or feelings.
Plain language: Keep it simple and easy for the reader.
Concise but concise: Be complete but not long.
Factual: Trust real information, not hearsay.
Images or visuals (if it is a media report): Include images of important moments.

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